Panasonic launched its power packed smartphones Eluga A3 and A3 Pro in India, and announced the appointment of Bollywood celebrity Taapsee Pannu as the new face for its Smartphone Business, in addition to Varun Dhawan, the existing brand ambassador. It also unveiled the latest brand campaign– ‘So Much To Do’ for the new Eluga product series.
Panasonic Eluga A3 and Eluga A3 Pro equipped with ARBO – the virtual assistant are priced at Rs. 11,290 and Rs. 12,790 respectively and will be available from August 10th across all Panasonic brand shops and other retail outlets across the country.
- The full metal body smartphones come with split-screen feature.
- 4000 mAh battery
- 2-inch Full HD Display with Asahi Dragon Trial Glass on top
- 13-megapixel Rear camera and 8-megapixel selfie camera
- ARBO virtual Assistant
- Android 7.0 Nougat OS with 4G VoLTE connectivity
The Eluga A3 and A3 Pro comes with a 5.2-inch Full HD display and offer 16GB and 32GB internal storage respectively, along with support for expandable storage up to 128GB(via micro SD). The Eluga A3 is powered by a 1.25 GHz MediaTek MTK 6737 Quad–core SoC, while the Eluga A3 Plus is powered by a 1.3GHz MediaTek MTK6753 Octa-core processor (Eluga A3 Pro). The 4G VoLTE enabled smartphones sport a front Fingerprint Sensor and both are paired with 3GB of RAM, Android 7.0 Nougat and Google Duo for one-on-one video calling.
Manish Sharma, President & CEO, Panasonic India & South Asia, Vice President, Appliances Company and Executive Officer, Panasonic Corporation said, “We believe our in-house developed artificial intelligence (AI)-based virtual assistant—Arbo will be a differentiator. Today, software’s comprising of applications and user-interface (UI) have become the deciding factor to upgrade yourself to the next level of technology. The evolution of technology software has opened endless opportunities. Customers will continue to look for technology which will shape the product interface and the way we interact with our smartphones.”
Commenting on the launch, Pankaj Rana, Business Head – Mobility Division, Panasonic India, said, “Further to the positive response of Eluga Ray series, we are happy to introduce two more powerful smartphones in the Eluga portfolio- Eluga A3 and A3 Pro. With the new improved features and enhanced quality the user will be able to do so much more. The Smartphones come in 3 stunning colors – Mocha Gold, Gold and Grey which define and compliment consumer’s style quotient. Also, our AI Assistant – Arbo will track and understand all your activities and help you make a schedule so that you don’t miss out on anything from your daily routine.”
He added, “We learned that the consumer wishes to do new things every day. With our new brand campaign ‘So Much To Do’ we want the user to explore, create, practice and mostly do things that they have never done. Taapsee with her recent performances has developed a connect with the millennials and will surely infuse freshness to the new range. We are very happy to have her as our brand ambassador and look forward to this association.”
|MODEL NAME||Panasonic A3||Panasonic A3 Pro|
TYPE & RESOLUTION
|13.21 (5.2”) Full HD display||13.21 (5.2”) Full HD display|
|PROCESSOR||1.25 GHz Quad-Core Mediatek Processor, MT6737||1.3 GHz Octa –core Mediatek Processor, MT 6753|
|OPERATING SYSTEM||Android™ 7.0 (Nougat)||Android™ 7.0 (Nougat)|
|MEMORY||3GB RAM + 16 GB internal memory
Expandable up to 128 GB
|3GB RAM + 32 GB internal memory
Expandable up to 128 GB
|CAMERA||13MP PDAF Rear Camera with LED flash||13MP PDAF Rear Camera with LED flash|
|8 MP Front Camera||8 MP Front Camera|
|BATTERY||4000 mAh Battery||4000 mAh Battery|
|DIMENSIONS||148.7 * 72.4*9.1 mm||148.7 * 72.4*9.1 mm|
|CONNECTIVITY||Dual SIM ( 2G/3G/4G VoLTE )||Dual SIM ( 2G/3G/4G VoLTE )|
UMTS- 900/2100 MHz
UMTS- 900/2100 MHz
|Wi-Fi 802.11b/g/n||Wi-Fi 802.11b/g/n|
|Bluetooth™ 4.0 , Micro USB 2.0||Bluetooth™ 4.0 , Micro USB 2.0|
|SENSORS||Front Finger print sensor, Ambient light, Accelerometer, Proximity, OTG||Front Finger print sensor, Ambient light, Accelerometer, Proximity, OTG|
|INBOX ACCESSORIES||Device( inclusive of Battery), USB Cable, Charger, Earphones, Warranty Card, Protective screen guard, Quick start guide
|Device( inclusive of Battery), USB Cable, Charger, Earphones, Warranty Card, Protective screen guard, Quick start guide|